In 2014, KGI Securities’ brokerage business was renamed Retail Brokerage and Wealth Management. KGI Retail Brokerage and Wealth Management has adopted a one-stop service model, supported by its inherent advantages of an expert sales force, a professional image, and a broad range of highly diversified products and services that are differentiated from those of banks’ wealth management units. These differentiated products include Taiwan-listed stock trading, futures, sub-brokerage, trust accounts for wealth management, and offshore securities unit (OSU) services.
In the brokerage business, KGI Securities’ Taiwan market share was 8.32% in 2016 and branches totaled 83 as of Dec. 31, 2016, ranking second in the market. The company continued to focus on sales growth and service quality improvement, while stressed in innovation all the while. For example, it has taken the lead in online trading in Taiwan by creating a multi-platform trading environment in 2013. The following year, it integrated cloud-based devices that can transmit real-time information via offline pushing technology. And under government’s digitized financial 3.0 policies, KGI actively developed the “quite e opening” online integrated financial account platform to provide multi-devices and a variety of financial products and services from 2015 to 2016. It is worth mentioning that API service and the “ KGI financing cloud ” are the first self-developed platforms in the security industry .Customers can not only use the “ KGI financing cloud ” to know over all accounts under the CDF(China Development Financial) inter grated accounts , but also through the assets allocated chart allow to examine overall profit and loss. They have been developed, capturing blue ocean opportunities via innovative Fin-Tech services. Due to the growth of mobile e-commerce, KGI Securities has made significant progress by developing applications for a wide range of mobile electronic devices and strengthening the Mobile first service, such as a reader of e-statements across different screens, certificate generation, an app that allows risk-disclosure form filling on a mobile device, and personal smart mobile web service. Thus, KGI Securities continues to offer comprehensive online trading services by adopting the latest technologies, providing clients with powerful cross-platform applications, user-friendly websites for placing orders, and convenient, prompt and secure mobile transaction. Moreover, its customized services can meet the needs of VIP clients and link with foreign markets as well as wealth management-related products, allowing the trading of multiple assets in numerous time zones, maximizing asset allocation efficiency.
Via providing the full range of financial services, KGI Wealth Management is constantly taking the lead by the number of customers and by the size of the trusted assets. In 2016,
KGI's Wealth Management business continued to be highly recognized by the clients and market reviewers. KGI Wealth Management was ranked No. 1 in the 'Best Service' category in Wealth Magazine’s Wealth Management Reviews of 2016, and also won 'Best Sales Team' accolades in Business Magazine’s Wealth Management Reviews of 2016. In terms of business developments, KGI Wealth Management is bound to provide clients with professional investment advices and diversified asset allocations into Mutual Funds, Overseas Equity, Fixed Income, Structured- and Insurance-related investment products, and meantime achieve the goal of steady asset growth. The Dual Security Lending of KGI WM services can not only enable the clients to revitalize assets, but also to generate a steady income. On the personnel front, KGI Wealth Management has installed the high-caliber Financial Advisory (FA) Team to serve High Net Wealth clientele with customized investment solutions. To comply with Government policy of promoting Asia Pacific Financial Center, KGI Wealth Management’s Oversea Securities Unit(OSU) is set to attract miscellaneous foreign investors, via offering one-stop shopping fulfillment into Overseas ETF, Mutual Funds, Private Equity, Hedge Funds, Bond, Structured and all sorts of market segments.
Going forward, KGI Securities’ wealth management business aims to maintain its competitive edge versus peers in the following ways: firstly, since 2017, KGI will launch social media not just for customer relationship management for potential customer, but also deeply service for clients. KGI is being the first mover of securities company to affiliate with Line and bound the stock account with Line account so that customers can get personalized push message via line, such as order confirmation、transactions confirmation、auction order. Furthermore, the KGI official page of Line also interact with clients by providing stock screens、industries news、daily recaps、marketing events. Meanwhile, we will invite many famous financial bloggers to communicate with fans through professional article on financial columns in official page of Facebook. Besides providing financial information, the official page share and engage with the best books list、wine testing、film appreciation for investors enjoying smart investment and wonderful life. Secondly, in terms of business expansion, by continuing to offer quality financial products which are supported by CDF’s product designed resources; and thirdly, on the personnel front, by expanding the newly-established FA team in order to broaden service scope.