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Retail Brokerage & Wealth Management

The dual-engine business strategy of KGI Securities is solidifying its core brokerage business, and developing wealth management business  for earnings growth via increasing transactions and accumulating wealth management business volumes. To provide more targeted  and refined services, KGI Securities gathers and analyzes customer needs through segmenting clients, mapping out customer management strategies, and implementing KYC (know your customer) as well as KYP (know your product) to boost service values and customer satisfaction.

On the increasing transaction front, apart from developing strategic tradingand building high-speed transaction access to attract a program-trading clientele, KGI Securities leverages its advantages in the securities lending business to raise day-trading frequencies and volumes by integrating securities sources under the central depository and trust platforms. With regard to the stock loan, short margin and all-purpose financing businesses, KGI Securities provides easy and convenient quality services, enhancing the flexibility of fund usage and trade operations for customers.

KGI Securities pays attention to the younger generation when soliciting customers and recruiting sales staff. It attracts millennials to invest in the Taiwan stock market to build a new clientele and strengthen its customer structure via on-campus promotion of stock and ETF investments on a dollar-cost averaging basis. Each year, KGI Securities recruits graduates with a master’s degree from local and foreign schools as FAs, adding new talent to its team.

KGI Securities will continue to deepen customer relations with a focus on meeting customer needs. The firm helps customers achieve the goal of steady wealth growth through asset allocation and risk diversification by providing professional investment research and analysis, developing diversified and differentiated products, rendering high-quality services, and using advanced Fintech. 
Customer needs-oriented wealth management services
To promote the wealth management business, KGI Securities launches onshore and offshore structured products for high-net-worth customers by selecting low-volatility, stable-return mutual funds or bonds as underlying instruments to boost investment gains. For the general public , KGI Securities provides diversified dollar-cost averaging investment services including mutual funds, Taiwanese stock and US stock and ETFs. While managing wealth through stock trading capital gains and dividends, customers can lend the stocks inventory to earn extra interest income. KGI Securities is the first to establish a securities lending center. There are two available channels for customers to borrow stocks, including one under the central depository system and the other  entrusted by customers for lending. Both securities lending mechanisms significantly increase the matching rate.  In order to make wealth management more accessible, KGI Securities lowers the threshold for offshore bond investment to US$10,000, allowing more investors to diversify asset allocation against market volatility through stable returns. . For mutual funds investors, KGI Securities incorporates industrial research capacity of CDFand GAMA investment portfolio screening mechanism for  asset allocation advice and recommended funds corresponding to customers’ risk propensity.  KGI Securities also adjusts its investment portfolio on a monthly basis in accordance with markets conditions, allowing customers to access smart investment market intelligence.
Providing consistent and swift e-trading services
KGI Securities dedicates to upgrading its e-services by offering digital platforms and tools that satisfy customers of all ages.. It has rolled out diversified and convenient online trading platforms, includingone  integrated online account opening platform that helps customers open account across devices and products. There is anothe available APP that extends various wealth management services into mobile devices, allowing customers tokeep track of real-time wealth management products and information, meanwhile. ther is the otherAPP  that significantly helps customers  overcome the hurdle of strategic trading. Following the implementation of the continuous trading system in 2020, KGI Securities provides a comprehensive, and customized package to high-frequency traders. In response to AI technology, KGI Securities  has built mobile Customer Relationship Management (CRM) to gather data to enhance mobility for the sales force. Moreover, KGI Securities plans to introduce an AI-driven wealth management system to help customers achieve investmentobjectives. Going forward, the system will provide 24/7 services..

Aggressive development in digital communities
KGI Securities was the first securities house offering LINE-embedded investment services in 2017. Customers can link KGI Securities, KGI Futures and wealth management account to their LINE account through   KGI LOHAS Investor. Customers could  access order/ trade confirmation,   competitive auction/ wealth management business, etc on LINE. Those who do not link their accounts can input stock tickers or names to check stock quotes, trends and K-line diagrams. They can also link to the mobile trading page for stock trading.   
In 2019, KGI Securities launched KGI LOHAS Investor , a digital biweekly publication accessible on  its LINE official account  and Facebook Fan Page.. The number of subscribershas reached 150,000, with over 400,000 page views. The digital initiative is to enhance investors’ understanding of investment/wealth management. . In addition, KGI Securities has set up a multimedia unit which produces  video and audio communications content for its customers. KGI Securities  aims to engage young generation with investment/wealth management through  social media and thus  creates a new group of customers to expand the services. Recognition and trust of the customers have been the cornerstone for KGI Securities. In 2019, KGI Securitiesran 75  business outlets, owingthe second highgest brokerage market share in Taiwan. It had a leading position in the wealth management business, holding the top spot in terms of the scale of stocks entrusted for lending, the second place by the value of money under trust, and the third by sub-brokerage transaction volume.